Blog
Story-driven guides on turning real account signals into precise outreach messages that get replies.
Latest articles & roadmap
Cold email templates that pair buying signals with industry reports so outreach feels timely, specific, and easy to personalize.
What ABM is, why it outperforms generic lead gen, the three ABM models, and how signals shape the message and timing in 2026.
A scoring model that blends hiring trends, product launches, funding updates, and customer sentiment—so you know which accounts to message and what to say next.
Connect HubSpot, export insights and message drafts on demand, and automate monthly updates so teams stay aligned on what to send.
See how account signals surface earlier change so you can craft first-touch messages before competitors move.
A sales team cautionary tale on missing the window with late-stage alerts—and winning with message-first signals instead.
Weekly loop to track buying signals and deliver message prompts with proof—so AEs act fast with confidence.
Signals to watch 90 days before renewal (layoffs, bad reviews, usage shifts) with outreach scripts that defuse risk.
How to route priority signals into inboxes and channels with message templates and evidence attached.