Why verified signals beat generic intent

Most “intent” is opaque or delayed. Verified signals give you context you can show your reps. They combine public, timestamped events with source links so there is no guesswork when deciding who to prioritize.

  • Evidence-first: Screenshots, URLs, and timestamps make your score defensible.
  • Noise reduction: Corroboration across news, LinkedIn, reviews, or product updates removes vanity signals.
  • Faster personalization: Reps can quote exact changes (pricing, roles, releases) in the first touch.

Build the 5-point scoring rubric

Anchor the rubric in observable triggers and map each score to a revenue action.

P1 (Score 5): Multiple strong signals in 30 days (e.g., funding + hiring + product launch). Requires exec outreach and SDR follow-up within 24 hours.

P2 (Score 4): Two corroborated signals (hiring spike + new reviews, or pricing change + leadership hire). Assign to AE with a 48-hour SLA.

P3 (Score 3): Single verified trigger or steady momentum (continuous hiring, steady release notes). Add to nurture and watchlist.

P4 (Score 2): Fit but no fresh motion—periodic review. Good for light touches with industry content.

P5 (Score 1): Poor fit or negative signals (layoffs, poor reviews). Suppress for 60-90 days.

Keep the rubric transparent inside your CRM so everyone sees why a score changed and what to do next.

Corroborate signals before alerting

Set thresholds that only trigger alerts when at least two sources agree. Examples:

  • Hiring + funding: 15% headcount growth and a new round → outbound + exec intro.
  • Launch + reviews: Major product release plus fresh positive reviews → tailored demo invite.
  • Pricing page change + job posts: New pricing tiers alongside sales roles → lead with ROI messaging.
Proof-first outreach

Include links or snippets from the triggering sources in every alert so reps can quote the evidence directly.

Distribute alerts where teams work

Delivery matters as much as detection. Route alerts based on priority:

  1. Slack for net-new P1/P2 accounts: Include score, reasons, and two links.
  2. CRM tasks for owned accounts: Assign to the owner with a suggested template.
  3. Weekly digest for leadership: Show top movers, net-new targets, and churn risks.

Want to see this in action? Watch the demo or view pricing to start enriching accounts.

FAQ

How do I pick the right buying signals?

Favor signals you can prove: hiring spikes, funding, launches, pricing changes, new reviews, website updates, or leadership moves. Each should have a link or screenshot.

How often should scores refresh?

Monthly is fine for most teams; move to weekly or daily for high-velocity outbound or fast-moving segments. Recompute when a net-new signal is detected.

Where should alerts go?

Match the workflow: Slack for high-priority, CRM tasks for owners, dashboards for leadership. Keep the evidence attached in every channel.